

Amplify Online Retail ETF (NYSEARCA:IBUY - Get Free Report) dropped 3.1% during trading on Tuesday. The company traded as low as $69.37 and last traded at $69.45. Approximately 24,239 shares traded hands during trading, an increase of 59% from the average session volume of 15,228 shares. The stock had previously closed at $71.67. Amplify

Back-to-school spending is projected to reach a record $146.8 billion this year, according to the National Retail Federation's Back-to-School Consumer Trends Webinar. That spending will span clothing, electronics, school supplies, dorm furnishings, and other essentials.

We're more than halfway through 2026, and retail leaders are confronting a familiar challenge with new urgency: how do you keep moving forward amid persistent uncertainty while proving that investments in AI are delivering real business value?

U.S. headline retail sales fell unexpectedly in July, down 0.6% to $763.6B in July, while core retail sales fell unexpectedly by 0.3%. Key Takeaways Headline retail sales fell unexpectedly in July, down 0.6% to $763.6 billion.

Key Takeaways: Consumers remain resilient, but spending is increasingly shifting toward value, convenience, and frequent everyday purchases. Retail ETFs can bridge staples and discretionary exposure.

On Thursday, July 30, Amazon Inc.(AMZN) released its Q2 2026 earnings report. Given its crucial position as a Mag 7 mega-cap straddling both tech and e-commerce, Amazon's earnings reports are usually closely watched by the broader investing community.

A handful of key economic data points dropped last week, painting a picture of an economy that is successfully downshifting from its recent inflation peaks even as consumers keep their footing.

Despite obstinate inflation and higher-for-longer interest rates, consumers continue to open their wallets and spend. But how they spend is another story.