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The Amplify Online Retail ETF (IBUY) strives to mirror the price movements of the EQM Online Retail Index, prior to the deduction of fees and operational expenses. This benchmark index is made up of a broad, international assortment of publicly traded companies that generate a substantial portion of their income from the digital retail industry, encompassing traditional e-commerce, online travel services, virtual marketplaces, and integrated multi-channel retail approaches.
Is IBUY's expense ratio expensive, average, or a steal for its category?
Pro reveals the verdict on a 5-tier spectrum calibrated against ICI 2025 industry averages, with strategy-aware bands so the comparison is meaningful.
A handful of key economic data points dropped last week, painting a picture of an economy that is successfully downshifting from its recent inflation peaks even as consumers keep their footing.
Despite obstinate inflation and higher-for-longer interest rates, consumers continue to open their wallets and spend. But how they spend is another story.
According to the Census Bureau's Advance Retail Sales Report, consumer spending rose for a fifth straight month in June. Headline sales were up 0.2% as expected, marking a slowdown from May's 1.0% increase.
The Amplify Online Retail ETF (IBUY) has rallied over the past month, signaling a robust appetite for online consumer discretionary spending despite persistent macroeconomic headwinds. Outsized gains in specialized healthcare retail and online travel names have driven performance for IBUY's underlying index.
One of the biggest online sales of the year is currently in full swing. Of course, we are talking about Amazon's Prime Day 2026, which runs from June 23 to June 26.