
The Amplify Online Retail ETF (IBUY) strives to mirror the price movements of the EQM Online Retail Index, prior to the deduction of fees and operational expenses. This benchmark index is made up of a broad, international assortment of publicly traded companies that generate a substantial portion of their income from the digital retail industry, encompassing traditional e-commerce, online travel services, virtual marketplaces, and integrated multi-channel retail approaches.
Is IBUY's expense ratio expensive, average, or a steal for its category?
Pro reveals the verdict on a 5-tier spectrum calibrated against ICI 2025 industry averages, with strategy-aware bands so the comparison is meaningful.

Amplify Online Retail ETF (NYSEARCA:IBUY - Get Free Report) dropped 3.1% during trading on Tuesday. The company traded as low as $69.37 and last traded at $69.45. Approximately 24,239 shares traded hands during trading, an increase of 59% from the average session volume of 15,228 shares. The stock had previously closed at $71.67. Amplify

Back-to-school spending is projected to reach a record $146.8 billion this year, according to the National Retail Federation's Back-to-School Consumer Trends Webinar. That spending will span clothing, electronics, school supplies, dorm furnishings, and other essentials.

We're more than halfway through 2026, and retail leaders are confronting a familiar challenge with new urgency: how do you keep moving forward amid persistent uncertainty while proving that investments in AI are delivering real business value?

U.S. headline retail sales fell unexpectedly in July, down 0.6% to $763.6B in July, while core retail sales fell unexpectedly by 0.3%. Key Takeaways Headline retail sales fell unexpectedly in July, down 0.6% to $763.6 billion.

Key Takeaways: Consumers remain resilient, but spending is increasingly shifting toward value, convenience, and frequent everyday purchases. Retail ETFs can bridge staples and discretionary exposure.