

From supporting the Dave Thomas Foundation for Adoption to collectible kids' meal toys, Wendy's two fan-focused experiences are all treats and no tricks this Halloween season Fresh Facts: Wendy's annual Boo! Books® fundraiser and Frosty Frights™ collectibles are back for the Halloween season.

For a few days in mid-August, Wendy's NASDAQ: WEN traded like a company about to be taken private. Reports surfaced on Aug. 12 that Trian Fund Management, Nelson Peltz's activist firm and a roughly 16% shareholder in Wendy's, was assembling a consortium to explore a buyout.

The Wendy's Company (NASDAQ: WEN - Get Free Report) shares were up 4.2% during mid-day trading on Friday. The stock traded as high as $8.16 and last traded at $8.15. Approximately 1,971,819 shares were traded during trading, a decline of 84% from the average session volume of 12,198,847 shares. The stock had previously closed at

Wendy's stock is trading at a steep discount to fast-food rivals. Turnarounds at Domino's and McDonald's show what the burger chain needs to fix.

Wendy's fell after hopes for a quick take-private buyout were dashed. Speculation had been brewing that Nelson Peltz's activist hedge fund Trian Fund Management would make a bid for the whole company.

The burger trade is catching a modest bid Friday morning, and one name is doing the heavy lifting.

BlackRock Inc. lifted its holdings in shares of The Wendy's Company (NASDAQ: WEN) by 21.1% during the undefined quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 26,314,724 shares of the restaurant operator's stock after purchasing an additional 4,576,075 shares during the quarter. BlackRock Inc. owned

Billionaire Nelson Peltz is reportedly no longer interested in buying Wendy's. New CEO Bob Wright has his work cut out for him.