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Athletic apparel is taking the hardest hit in a retail selloff that's spreading well past any single brand, with premium and performance names sliding at more than twice the pace of the broader sector.
BALTIMORE, Oct 14, 2026 /PRNewswire/ -- Under Armour, Inc. (NYSE: UA, UAA) today announced that it will release its second quarter fiscal 2027 financial results for the quarter ended September 30, 2026, on November 6, 2026, at 6:55 a.m. Eastern Time (ET).
Short sellers are betting heavily against 10 stocks, and the fuse is getting shorter. Each one has more than 38% of its float sold short, with market caps above $2 billion and average daily volume above 1 million shares, according to Benzinga Pro screener data as of Oct. 12.
The group—founded by billionaire Mike Ashley—bought 8.8% of the U.S. brand according to a filing.
UAA is simplifying its assortment, backing higher-potential products and sharpening execution as it navigates softer demand and protects profitability.
Short sellers are making bold bets, and the numbers behind those bets are getting harder to ignore. Pessimism this concentrated can set the stage for sharp reversals, since a heavily shorted stock only needs a piece of good news to send bears scrambling to cover their positions.
Under Armour, Inc. (NYSE: UAA - Get Free Report)'s stock price crossed below its 50 day moving average during trading on Wednesday. The stock has a 50 day moving average of $6.21 and traded as low as $4.93. Under Armour shares last traded at $5.1260, with a volume of 6,057,584 shares trading hands. Analyst Upgrades
UAA's international business remains resilient as strong EMEA and Latin America growth helps cushion North America weakness.