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Under Armour faces an existential crisis, with its brand image fading and shares down 75% over five years. I reiterate my sell rating, citing worsening sales trends, downward guidance revisions, and a deteriorating earnings profile. UA's SKU reduction strategy and marketing budget cuts may not offset competitive pressures and double-digit declines in Asia.
This followed an earnings report that disappointed investors. The company lowered its full-year revenue guidance.
Under Armour NYSE: UA . lowered its fiscal 2027 revenue outlook after first-quarter sales declined 3% to $1.1 billion, citing softer consumer demand in North America and Asia-Pacific and a more promotional retail environment.
Under Armour Inc (NYSE:UA) slipped about 2% after the athletic apparel maker reported fiscal first quarter results that included an earnings beat but slightly weaker-than-expected revenue and a more cautious full-year outlook. Under Armour reported adjusted diluted earnings per share of $0.05 for the quarter, ahead of the Wall Street consensus estimate of $0.02.
Under Armour posted lower fiscal first-quarter revenue but the company swung to small profit despite a challenging environment in North America and the Asia-Pacific region.
BALTIMORE, Aug. 7, 2026 /PRNewswire/ -- Under Armour, Inc. (NYSE: UAA, UA) today announced unaudited financial results for the first quarter of fiscal 2027, which ended June 30, 2026. Results are reported in accordance with United States Generally Accepted Accounting Principles ("U.S. GAAP").
Under Armour Inc (NYSE:UA)'s upcoming first quarter fiscal 2027 earnings report is unlikely to be a significant catalyst for the stock, according to UBS analysts, who expect the results to largely meet market expectations while maintaining its positive long-term view on the company. The firm expects Under Armour to report in-line Q1 earnings and reiterate its fiscal 2027 adjusted earnings per share guidance of $0.08 to $0.12.
BALTIMORE, July 17, 2026 /PRNewswire/ -- Under Armour, Inc. (NYSE: UA, UAA) today announced that it will release its first quarter fiscal 2027 financial results for the period ended June 30, 2026, on August 7, 2026. Following the earnings release, which will be issued at 6:55 a.m.