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Athletic apparel is taking the hardest hit in a retail selloff that's spreading well past any single brand, with premium and performance names sliding at more than twice the pace of the broader sector.
BALTIMORE, Oct 14, 2026 /PRNewswire/ -- Under Armour, Inc. (NYSE: UA, UAA) today announced that it will release its second quarter fiscal 2027 financial results for the quarter ended September 30, 2026, on November 6, 2026, at 6:55 a.m. Eastern Time (ET).
The group—founded by billionaire Mike Ashley—bought 8.8% of the U.S. brand according to a filing.
Under Armour (NYSE: UA - Get Free Report) and Culp (NYSE: CULP - Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, dividends, valuation, profitability, risk, earnings and institutional ownership. Volatility and Risk Under Armour has a
Under Armour faces an existential crisis, with its brand image fading and shares down 75% over five years. I reiterate my sell rating, citing worsening sales trends, downward guidance revisions, and a deteriorating earnings profile. UA's SKU reduction strategy and marketing budget cuts may not offset competitive pressures and double-digit declines in Asia.
This followed an earnings report that disappointed investors. The company lowered its full-year revenue guidance.
Under Armour NYSE: UA . lowered its fiscal 2027 revenue outlook after first-quarter sales declined 3% to $1.1 billion, citing softer consumer demand in North America and Asia-Pacific and a more promotional retail environment.
Under Armour Inc (NYSE:UA) slipped about 2% after the athletic apparel maker reported fiscal first quarter results that included an earnings beat but slightly weaker-than-expected revenue and a more cautious full-year outlook. Under Armour reported adjusted diluted earnings per share of $0.05 for the quarter, ahead of the Wall Street consensus estimate of $0.02.