

Synchrony Financial maintains a Buy rating, supported by strong capital returns and sector-beating or in-line valuation multiples. SYF has executed aggressive share buybacks, reducing outstanding shares by over 20% in two years and returning significant capital to shareholders. Despite modest net income growth, EPS continues to rise due to buybacks, with a forward GAAP P/E of 7.83 versus the sector median of 11.56.

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Synchrony (SYF) has been upgraded to a Zacks Rank #2 (Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

Investors interested in stocks from the Financial - Miscellaneous Services sector have probably already heard of Synchrony (SYF) and Futu Holdings Limited Sponsored ADR (FUTU). But which of these two stocks is more attractive to value investors?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Wall Street priced Synchrony Financial NYSE: SYF for a retail credit fracture that failed to materialize in the third quarter. Heading into late 2026, the popular bearish story was that households were strained by prolonged inflation and high interest rates.

Synchrony Financial (NYSE:SYF) on Tuesday posted mixed results for the third quarter.

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