

Strategy surged 18% to lead the Nasdaq on Thursday, yet its shareholders are sitting on a loss that dwarfs bitcoin's own slide over the past year.

Strategy is no longer buying Bitcoin. That should concern investors.

Strategy NASDAQ: MSTR executives said the company's near-term priority is strengthening its digital credit business, particularly its STRC preferred instrument, rather than repurchasing common shares or paying a dividend on MSTR stock.

Michael Saylor built his fortune and his reputation on a single promise: never sell bitcoin. Strategy has now broken that promise multiple times in quick succession, but one specific number buried in its preferred stock data reveals exactly when the selling stops.

Strategy Inc. is no longer attractive due to the collapse of its premium to BTC and excessive leverage risk. MSTR's business model—issuing equity at a premium to buy BTC—faces challenges now that the premium has vanished. Pairing a long in STRF (senior preferred) with a short in STRC (junior preferred) offers safer, asymmetric exposure with superior downside protection.

MSTR is prioritizing STRC's return to par, stronger cash coverage and flexible Bitcoin sales after a weak second quarter.

Michael Saylor built his reputation as Bitcoin's most devoted corporate accumulator, but his latest SEC filing tells a very different story about where Strategy's priorities actually lie.

TYSONS CORNER, Va.--(BUSINESS WIRE)--Strategy Inc (Nasdaq: STRF/STRC/STRK/STRD/MSTR; LuxSE: STRE) (“Strategy” or the “Company”) today announced that it repurchased 288,930 shares of its Variable Rate Series A Perpetual Stretch Preferred Stock (“STRC”), for approximately $25.0 million at an average price of approximately $86.52 per share. These repurchases were effected in open-market transactions during the period from July 20 through July 26, 2026. Approximately $975 million remains available.