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Prada's Q3 organic growth slowed to 1%, but the core brand remained resilient despite weaker luxury demand. Miu Miu faced difficult comparisons, while Prada maintained positive retail growth without expanding its store network. Licensing revenue increased by 77% over the nine months, providing an additional source of earnings alongside Versace's longer-term recovery.
Prada S.p.A. (PRDSY) Q3 2026 Sales/Trading Call Transcript
Prada reported a deceleration in sales growth as luxury companies struggle to spark renewed demand for high-end goods.
Prada weathers luxury slowdown as Q3 sales edge up, Miu Miu slows down
Trends that made luxury companies like LVMH such a brilliant investment over the past 20 years are fading.
The fashion house is working to close the gap with rivals in courting top spenders as it navigates a difficult climate for luxury retail.
Italian luxury group Prada is focused on reviving the Versace business, which it acquired last year, and it is not considering a bid for rival Armani, Chief Executive Andrea Guerra told Reuters.
Italian luxury group Prada has renovated and expanded its historic premises in the heart of Milan to strengthen ties with its wealthiest clients and attract new customers, Chief Executive Andrea Guerra told Reuters.
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