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Disney and 20th Century Fox's "The Devil Wears Prada 2" opened the summer movie season with $77 million in ticket sales. Globally, the sequel tallied $233 million for its first three days in theaters, a whopping 72% of what the original "The Devil Wears Prada" generated during its entire theatrical run in 2006.
'Devil Wears Prada 2' Producer Wendy Finerman joins 'Fast Money' to talk the kick off to the summer movie season, the state of the entertainment business, and much more.
Hollywood is using warm fuzzies for decades-old pop culture to draw audiences to theaters.
Prada S.p.A. (PRDSY) Q1 2026 Sales/Trading Call Transcript
The fashion house's sales rose 10% on year at constant currency. Excluding the contribution from Versace, retail sales were up 1% compared with the same period a year earlier.
The original 2006 movie chronicled the world of fashion magazines at their peak, but since then ad pages and Vogue's legendary September issue have been cut in half.
The Devil Wears Prada 2" brings back the flash and fashion of the original film but also offers insight into a transformed media landscape, its stars and makers said at the movie's European premiere in London on Wednesday.
Prada delivered healthy revenue growth and robust margins despite luxury sector headwinds, supporting a Buy rating. Some pockets of concern are visible, though. The Prada brand and the company's big European market both saw weakness. However, the numbers don't raise any alarms yet, and 2026 could well be another good year for the company. The stock is also supported by attractive market multiples.
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