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Prada S.p.A., along with its affiliates, specializes in the design, manufacturing, and global distribution of luxury goods, encompassing leather products, handbags, footwear, apparel, and various accessories. Its extensive market presence covers Europe, the Americas, Asia Pacific, Japan, the Middle East, and Africa. The company's portfolio features iconic brands such as Prada, Miu Miu, Church's, and Car Shoe. Furthermore, Prada S.p.A. expands its offerings to include eyewear and fragrances through licensing agreements and operates within the food industry under the Marchesi 1824 banner. By…

Prada Group CEO Andrea Guerra speaks to CNBC's Charlotte Reed about global luxury consumers, keeping the brand innovative and relevant, AI in fashion, and why they wanted to design the next generation of astronauts' spacesuits. Subscribe: @CNBCInternationalLive Subscribe to CNBC International: @CNBCInternational LinkedIn: https://www.linkedin.com/showcase/cnbc-international/ TikTok: https://www.tiktok.com/@cnbci Facebook: https://www.facebook.com/cnbcinternational Instagram: https://www.instagram.com/cnbcinternational/ Threads: https://www.threads.net/@cnbcinternational X: https://twitter.com/CNBCi Telegram: https://t.me/cnbci

Prada Group CEO Andrea Guerra speaks to CNBC's Charlotte Reed about global luxury consumers, keeping the brand innovative and relevant, AI in fashion, and why they wanted to design the next generation of astronauts' spacesuits. Subscribe: @CNBCInternationalLive Subscribe to CNBC International: @CNBCInternational LinkedIn: https://www.linkedin.com/showcase/cnbc-international/ TikTok: https://www.tiktok.com/@cnbci Facebook: https://www.facebook.com/cnbcinternational Instagram: https://www.instagram.com/cnbcinternational/ Threads: https://www.threads.net/@cnbcinternational X: https://twitter.com/CNBCi Telegram: https://t.me/cnbci

Prada is undervalued, with the market overly discounting Versace's integration risks and underappreciating Prada and Miu Miu's resilient organic growth. Core organic sales rose 5% in H1, with Q2 acceleration and stable 22.6% core margins; Versace's dilution is temporary as reset initiatives progress. Consensus estimates for €6.8B revenue and €1.34B operating profit in 2025 appear conservative; a 20% group margin could drive €1.36B operating profit and €900M net income.

The fashion house reported an acceleration in sales—climbing 5% on year—but warned that the market context would likely remain volatile.

Italian luxury group Prada extended its revenue growth in the first half, driven by strong demand in the Americas, although the acquisition of Versace, which the group is working to revive, weighed on profitability.