

The defined outcome ETF market, commonly known as buffer ETFs, has grown rapidly in popularity over the last few years, as investors look for funds that explicitly protect against downside risks. In 2022, the stock and bond markets saw a major decline.

A 68-year-old retiree with $400,000 in equities heading into 2026 has a real problem: SPY ran up 27% in the past year, but the VIX still spiked to almost 31 in late March, and the University of Michigan consumer sentiment sits at 53.3, deep in pessimistic territory.

Kathmere Capital CIO Nick Ryder and Goldman Sachs Asset Management Third Party Wealth co-head Bryon Lake join CNBC's Dominic Chu on “ETF Edge” to break down Goldman's Innovator acquisition and how defined outcome ETFs can help investors seek income and downside protection.

Bryon Lake, Goldman Sachs Asset Management Third Party Wealth co-head, joins Dominic Chu on 'Halftime Report' to discuss what buying Innovator Capital Management means for the firm, the opportunity in defined-outcome ETFs and more.

Buffer ETFs offer downside protection up to 10-15% but cap gains at 10-15%, making them suitable for short-term, risk-averse investors. Long-term investors should avoid buffer funds, as they reduce wealth accumulation. PJUL, a buffer ETF, has shown reduced returns but significantly lower risk and quicker recovery from drawdowns compared to the S&P 500.

An upbeat job market and moderately cooling inflation may prevent the Fed from opting for significant rate cuts in the near future.

Buffer ETFs like PJUL, FFEB, PSEP and JULW may help you ride out the ongoing uncertainty on Wall Street.

With the launch of its first two buffer ETFs today, iShares is poised to help expand the pool of advisors managing risk better in a volatile market. Given their broad industry leadership and scale, we expect these products to be a success.
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