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An increase in sales at home in China helped to boost overall revenue and profit in the first half at Miniso Group Holding, one of the country's largest trendy lifestyle retail chains, according to a filing at the Hong Kong Stock Exchange after the close of trade on Friday. Shares in Guangzhou-headquartered company led by Chinese billionaire Ye Guo Fu fell by 4.4% in Nasdaq trade afterward on concerns about its profit margins and rising expenses.

MINISO Group Holding Limited (MNSO) Q2 2026 Earnings Call Transcript

MINISO Group NYSE: MNSO reported first-half 2026 revenue of RMB11.5 billion, up 22.4% from a year earlier, as stronger domestic sales and store-format upgrades offset weaker-than-expected performance in parts of its overseas business. Founder and CEO Ye Guofu said the company's global store count reached 8,674, while operating cash flow rose 46%.

Group Revenue Grew by 22.4% YoY in 26H1 MINISO Chinese Mainland Delivered 26.2% YoY Growth, the Highest First-half Growth Rate in Three Years, Powered by Mid-single Digit SSSG (1) MINISO North America Delivered 37.0% YoY Revenue Growth, with Mid-single Digit SSSG (1) Diluted Earnings Per ADS Grew by 8.2% YoY Net Cash from Operating Activities Grew by 45.5% YoY 26H1 Returned RMB1,309.8 Million to Shareholders, Surpassing Adjusted Net Profit (2) Excluding FX (3) GUANGZHOU, China, Aug. 28, 2026 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO", "MINISO Group" or the "Company"), a global high-growth value retailer offering a variety of trendy lifestyle products featuring distinctive IP designs, today announced its unaudited financial results for the three months and six months ended June 30, 2026 ("26Q2" and "26H1", respectively). 26H1 Selected Financial Information Item For the six months ended June 30, Year-over-year("YoY")change 2025 2026 (Unaudited) (Unaudited) RMB million RMB million US$ million Revenue 9,393.1 11,498.9 1,694.7 22.4 % Gross profit 4,156.9 5,093.7 750.7 22.5 % Operating profit 1,545.9 1,639.9 241.7 6.1 % Adjusted operating profit(2) excluding FX(3) 1,550.8 1,628.6 240.0 5.0 % Profit for the period 906.0 956.6 141.0 5.6 % Earnings per American Depositary Share ("ADS") -Basic earnings per ADS (RMB and US$) 2.96 3.16 0.47 6.8 % -Diluted earnings perADS (RMB and US$) 2.92 3.16 0.47 8.2 % Adjusted net profit(2) excluding FX(3) 1,242.9 1,221.6 180.0 (1.7 %) Adjusted EBITDA(2) 2,187.6 2,255.5 332.4 3.1 % Net cash from operating activities 1,014.2 1,475.4 217.4 45.5 % Store Network Expansion As of June 30, 2026, the Company's total store count reached 8,674, representing a net increase of 769 YoY and 189 YTD(4).

MINISO Group (NYSE: MNSO - Get Free Report) and Americanas (OTCMKTS:BTOOY - Get Free Report) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their profitability, institutional ownership, valuation, earnings, dividends, analyst recommendations and risk. Earnings and Valuation This table compares MINISO Group

The latest trading day saw MINISO Group Holding Limited Unsponsored ADR (MNSO) settling at $10.79, representing a -8.6% change from its previous close.