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Ad-tech is splitting into winners and stragglers at midday, it seems. The Trade Desk (NASDAQ:TTD | TTD Price Prediction) stock is slumping faster than the stock market overall as the SPDR S&P 500 ETF Trust (NYSEARCA:SPY) is only down 0.
With football season and high-profile live events approaching, Magnite's Live Marketplace makes live content easy to buy programmatically and agentically With football season and high-profile live events approaching, Magnite's Live Marketplace makes live content easy to buy programmatically and agentically
Two programmatic advertising names are running higher by midday Wednesday while the broader technology index barely moves, an unusual split for a corner of the market that usually trades as one basket.
The transaction involved 48,986 shares with an estimated value of ~$1.2 million based on weighted-average pricing. The sale represented 30% of the total equity stake held by the director prior to the filing.
The transaction involved the sale of 7,500 shares, which netted the executive $187,500. The sale represented a 5% reduction in the insider's total direct equity holdings.
Trade Desk stock has spent a year bleeding out while a direct competitor surged nearly 50%, and the two trajectories together reveal something specific about where the sell decision actually stands.
NEW YORK, Aug. 20, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today released Inside the Live Experience: Live Viewing Behavior and Ad Engagement in the US , a new study exploring how Americans engage with live streaming and the advertising within it. The research finds that live streaming has expanded beyond sports into news, entertainment and cultural events, while co-viewing and engagement with content surrounding live programming are extending the ways advertisers can reach and influence viewers.
Magnite NASDAQ: MGNI said growth in connected television advertising, expansion of its programmatic technology and potential changes to Google's advertising technology practices are central themes for its business outlook.