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Hasbro's stronger 2026 growth and earnings momentum support the bull case, but mixed valuation and uneven margins keep the buy call measured.
HAS' 2026 outlook rests on Magic-led growth, while tariffs, royalties and digital execution risks keep the turnaround story balanced.
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Hasbro's strongest growth in the second quarter came from an audience most toy companies chase last: adult collectors, hobby gamers and longtime fans. For example, revenue in the Wizards of the Coast and Digital Gaming segment increased 27%, led by the Magic: The Gathering trading card franchise.
On July 21, 2026, Hasbro Inc (HAS) shares rose 8.9% to $88.78. This upward movement is notable within the context of the stock's 52-week range of $69.50 to $106
Net Revenue: $1.14 billion in Q2, up 16% year-over-year.Adjusted Operating Profit: $282 million, up 14% versus last year.Adjusted Operating Margin: 24.8%, down
Hasbro, Inc. (HAS) Q2 2026 Earnings Call Transcript
Hasbro CEO Chris Cocks says the company is cancelling some video-game projects, but is doubling down on its "Magic: The Gathering" card game business. He speaks on "Bloomberg Open Interest.
Full call transcripts — prepared remarks + analyst Q&A — with speaker-by-speaker formatting and one-click switching across every quarter on file.
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Transcripts source: company-published earnings calls. Speaker attribution and formatting are processed in-app.