Frequently Asked Questions About GOOGL

What KPIs does Alphabet Inc. report?

The KPIs tab tracks 5 operating metrics and 15 segment figures that Alphabet Inc. (GOOGL) reports each quarter, including Cost-per-Click Change, Cost-per-Impression Change, Impressions Change, Paid Clicks Change, Traffic Acquisition Costs and Google Cloud Revenue, with history back to the quarter ended December 31, 2018.

Where do GOOGL's KPIs come from?

From Alphabet Inc.'s own reporting: its quarterly earnings releases and investor documents, its 10-Q and 10-K reports and the financial data tagged in them. Each value is read from the document it links to. Before a metric is shown, its history is cross-checked against an independent dataset or, for a figure that dataset never carried, against Alphabet Inc.'s own later filings, which print each quarter again; each new quarter passes consistency checks (its scale against earlier quarters and its sign) before it is shown. A segment figure read from the earnings release before the 10-Q or 10-K is filed is marked Provisional until that filing is read, and a figure the filing tags for the quarter then replaces it; a figure computed from reported parts (a fourth quarter as the year less the first nine months, or a gross profit as revenue less cost) is marked as computed, and when Alphabet Inc. restates a figure on a new basis, the tab shows where the new basis begins.

Is the GOOGL KPIs tab free?

The KPIs tab is part of Dividend Data Pro. Without Pro, the tab lists every metric it holds for GOOGL, so you can see what is there before you upgrade.

GOOGL

Alphabet Inc.

NASDAQ·Internet Content & Information · Communication Services

$323.37$11.39−3.40%

Market cap$3.93T·Oct 22 2:46 PM EDT

KPI Snapshot

PRO

Every quarter of all 20 metrics Alphabet Inc. reports, back to Dec 2018, charted and broken down the way the company reports them.

Operating Metrics

Cost-per-Click Change
Cost-per-Impression Change
Impressions Change
Paid Clicks Change
Traffic Acquisition Costs

Revenue

Google Cloud Revenue
Google Network Revenue
Google Search and Other Revenue
Google Subscriptions, Platforms, and Devices Revenue
Hedging Gains
Other Bets Revenue
YouTube Ads Revenue

Revenue by Geography

APAC Revenue
EMEA Revenue
Other Americas Revenue
United States Revenue

Profit

Corporate Operating Income
Google Cloud Operating Income
Google Services Operating Income
Other Bets Operating Income

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Frequently Asked Questions About GOOGL

What KPIs does Alphabet Inc. report?: The KPIs tab tracks 5 operating metrics and 15 segment figures that Alphabet Inc. (GOOGL) reports each quarter, including Cost-per-Click Change, Cost-per-Impression Change, Impressions Change, Paid Clicks Change, Traffic Acquisition Costs and Google Cloud Revenue, with history back to the quarter ended December 31, 2018.
Where do GOOGL's KPIs come from?: From Alphabet Inc.'s own reporting: its quarterly earnings releases and investor documents, its 10-Q and 10-K reports and the financial data tagged in them. Each value is read from the document it links to. Before a metric is shown, its history is cross-checked against an independent dataset or, for a figure that dataset never carried, against Alphabet Inc.'s own later filings, which print each quarter again; each new quarter passes consistency checks (its scale against earlier quarters and its sign) before it is shown. A segment figure read from the earnings release before the 10-Q or 10-K is filed is marked Provisional until that filing is read, and a figure the filing tags for the quarter then replaces it; a figure computed from reported parts (a fourth quarter as the year less the first nine months, or a gross profit as revenue less cost) is marked as computed, and when Alphabet Inc. restates a figure on a new basis, the tab shows where the new basis begins.
Is the GOOGL KPIs tab free?: The KPIs tab is part of Dividend Data Pro. Without Pro, the tab lists every metric it holds for GOOGL, so you can see what is there before you upgrade.