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Braze, Inc. operates a global customer engagement platform designed to foster meaningful interactions between consumers and brands. Its comprehensive suite of tools includes robust data ingestion capabilities. These feature Braze software development kits (SDKs) for automatic data collection and the delivery of various mobile and web notifications, integrated in-application/in-browser messages, and content cards, all seamlessly adaptable to diverse digital interfaces and application development frameworks. Additionally, a REST API facilitates data import/export and workflow automation across…

Salesforce agreed to acquire the customer engagement software provider for $47.50 per share in cash, valuing the company at $5.66 billion. The transaction integrates advanced mobile messaging and automated marketing software directly into Salesforce Marketing Cloud.

Salesforce said it intends to acquire Braze NASDAQ: BRZE, a customer engagement platform focused on real-time and mobile communications, in a transaction valued at approximately $5.66 billion in enterprise value. The companies expect the deal to close during Salesforce's fiscal 2028, subject to Braze shareholder approval, regulatory review and other customary closing conditions.

Salesforce Inc (NYSE:CRM, XETRA:FOO)'s US$5.7 billion acquisition of Braze should strengthen its position in marketing technology, but the deal risks raising fresh questions about the software giant's ability to deliver organic growth, according to UBS. The broker described the proposed purchase as a solid strategic fit at a reasonable price, with Braze bringing a faster-growing customer engagement platform into Salesforce's portfolio.

Former Attorney General of Louisiana Charles C. Foti, Jr., Esq. and the law firm of [url="]Kahn Swick and Foti[/url], LLC (âKSFâ) are investigating the propos

NEW YORK CITY & NEW ORLEANS--(BUSINESS WIRE)--Former Attorney General of Louisiana Charles C. Foti, Jr., Esq. and the law firm of Kahn Swick & Foti, LLC (“KSF”) are investigating the proposed sale of Braze, Inc. (NasdaqGS: BRZE) to Salesforce (NYSE: CRM). Under the terms of the proposed transaction, shareholders of Braze will receive $47.50 in cash for each share of Braze that they own. KSF is seeking to determine whether this consideration and the process that led to it are adequate, or wh.