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Shanshan Brand Management Co., Ltd. specializes in the design, promotion, and retail of formal and casual business clothing for men throughout the People's Republic of China. The company primarily markets its garments under the Firs and Shanshan brand names. By the end of 2021, it boasted a network of 910 physical retail outlets, with 502 operating under the FIRS brand and 408 under the SHANSHAN brand. Additionally, the company engages in trademark sub-licensing and distributes its range of casual and business menswear through various online e-commerce channels. Founded in 1989, the firm's…
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