

Even with the Warner Bros. Discovery (WBD) acquisition out of its hair — leaving Paramount Skydance (PSKY) to hold the bag — Netflix, Inc. (NFLX) is struggling this year.

With first-quarter earnings season ramping up in the days ahead, investors will see updates from some revered names. This includes Netflix, Inc. (NFLX).

Netflix, Inc. (NFLX) is caught in the middle of an escalating bidding war for Warner Bros. Discovery that's creating volatility for the streaming giant's shares and new trading opportunities in leveraged ETFs tied to the stock.

Carrying the benchmark for modern entertainment content, Netflix Inc. (NASDAQ:NFLX) can arguably be referred to as the only streaming service with true global penetration. According to the company's website, its programs reach over half a billion people in more than 190 countries. In many ways, Netflix is synonymous with streaming the way Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google is with search. As such, this enormous scale lets the enterprise amortize content costs over a far larger subscriber base than its rivals.

After beating Q1 and Q2 earnings, the question heading into Netflix's Q3 earnings was if the streaming company could sustain its momentum. That didn't appear to be the case after it missed its earnings expectations following the closing bell on Tuesday, October 21.
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