

Buffer ETFs promise to absorb your losses so you can stay in the market without the stomach-churning drops, but the full protection guarantee comes with a catch that most investors discover only after they buy in.

First Trust has rolled out another entry in its lineup of defined-outcome funds, and this one carries an unusual twist.

For every investor frozen at all-time highs and refusing to buy, BlackRock built a product with them in mind.

Buffer exchange-traded funds (ETFs) are an intriguing investment instrument that's grown in popularity of late.

Buffer ETFs like the iShares Large Cap Max Buffer June ETF offer investors downside protection and modest upside exposure. The MAXJ ETF uses options to achieve its objective and must be held for the entire "outcome period", typically 1 year, to realize the full benefit of the fund's options. However, with the IVV appreciating considerably since June, I would recommend investors consider the SMAX ETF, which is closer to its hedge level with more upside appreciation room.

iShares Large Cap Max Buffer Jun ETF offers downside protection with capped upside for tech-heavy portfolios. The ETF has reasonable liquidity and AUM, and managed by Blackrock Fund Advisors with a reasonable 0.50% expense ratio. The fund is structured as a 1-year hedge starting on July 1, 2024, providing upside exposure and downside protection for broad-market portfolios in volatile times.

Such 100% buffer ETFs weren't viable when interest rates were close to zero. But with Treasuries yielding about 5% today, you can get a 10% maximum upside cap rate with zero downside.

This week opened with a deluge of 15 new ETFs on Monday, with only a single launch occurring after that. Perhaps the most notable of the debuts was the first buffer ETF from iShares.