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Value-focused strategies have been gaining momentum across the broader market throughout 2026, but that doesn't mean growth has simply fallen by the wayside. True secular growth is still there.
When it comes to identifying value, typical fundamental metrics like price-to-earnings (P/E) or price-to-book (P/B) are often used. Both metrics rest on accounting outputs (reported earnings and book value), and accounting rules allow significant discretion in non-cash expenses, depreciation schedules and goodwill write-downs.
August 2026 was a blockbuster month for ETF acquisitions. As Todd Rosenbluth, head of research at VettaFi, recently highlighted, the ETF industry is firing on all cylinders, attracting massive inflows and racing toward a potential new record.
Following its most recent rebalance in June 2026, the VictoryShares Free Cash Flow Growth ETF (GFLW) welcomed three notable additions to its core holdings. These notable include heavy machinery giant Caterpillar Inc. (CAT), intellectual property holder Royalty Pharma plc (RPRX) and multinational tech company, Dell Technologies Inc. (DELL).
I recently sat down in our New York office with Mannik Dhillon, president of investment franchises & solutions and head of ETFs for Victory Capital. We dove straight into one of the most compelling factor stories in the ETF marketplace today: free cash flow investing.
I spent the last two weeks in Australia hanging out with kangaroos and koalas. However, the ETF market didn't take a vacation while I was away.
Value strategies have led year-to-date in 2026, but growth hasn't dropped out of the conversation. For financial advisors weighing both factors, free cash flow (FCF) offers a lens that doesn't force the choice.