
This ProShares Exchange Traded Fund (ETF) aims to generate capital appreciation by capitalizing on the struggles of traditional, physical retail stores. It does this by offering inverse exposure, or essentially "shorting," the Solactive-ProShares Bricks and Mortar Retail Store Index, meaning its value is expected to rise as the index declines.
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ProShares Decline of the Retail Store ETF (NYSEARCA:EMTY - Get Free Report) shares fell 0.7% on Wednesday. The stock traded as low as $11.10 and last traded at $11.10. 1,059 shares traded hands during mid-day trading, a decline of 78% from the average session volume of 4,831 shares. The stock had previously closed at

Steep discounts during the Cyber Week lured U.S. shoppers to splurge about $38 billion online, indicating a strong holiday shopping season even as economic uncertainty lingered.

On Oct 17, the Department of Commerce reported that retail sales in September increased 0.7% month over month, significantly beating the consensus estimate of 0.3%.

The key to investing success is being wrong a lot, according to Rob Isbitts and Matthew Tuttle. Dead money and lost opportunity costs are significant factors in investing.

The S&P 500 concluded the worst first half since 1970 last week. No wonder, there was a broad-based sell-off last week.