
The Madison Covered Call ETF strives to deliver reliable overall investment performance. A secondary goal is to generate substantial income through both company dividends and the premiums earned from option trading. To achieve these aims, the fund initially allocates capital to shares of well-established large and mid-sized companies, specifically those believed to be trading at an attractive price when compared to their future growth prospects. Following this, the ETF systematically sells covered call options on a significant portion of these underlying stock investments, typically under normal market circumstances.
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Madison Investments has launched the Madison Short-Term Strategic Income ETF (NYSE Arca: MSTI) on the New York Stock Exchange. The actively managed ETF seeks to generate a high level of current income with diversified exposure to fixed income sectors.

Madison Investments has expanded its suite of actively managed, income-driven ETFs with the Madison Aggregate Bond ETF (NYSE Arca: MAGG). MAGG aims to generate superior long-term risk-adjusted performance by allocating across a diverse set of fixed income sectors and securities.

A week after launching its debut exchange-traded fund, Madison Investments has listed a new active ETF. The Madison Covered Call ETF (NYSE Arca: CVRD) employs an active stock and active covered call writing strategy.